The idea that green projects are more costly is wrong, Californian asserts.
By MICHAEL W. FREEMAN
Until now, the debate over global warming has tended to be scientific and, to an increasing extent, a political one, as congressional leaders debate whether government action is needed to combat what some think is a major environmental threat.
According to Steven Kellenberg, global warming may soon become something else entirely: a business matter, most critically for housing developers."I don't really care if you believe in climate change or not, or if you blame man for rising temperatures," Kellenberg said."There are people I know and highly respect who think it is all a socialist plot."
Whether it's a genuine environmental crisis or political hot air, Kellenberg predicted that as the political and scientific debate continues, the development community will begin to quietly respond in its own way."There's enough people who think it's happening that it will impact the way we do business, so we have to be prepared for that," he said.
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