Beyond being a niche player in the sports-car market, Tesla has greater ambitions of moving into more mainstream markets.
By Matt DeLorenzo
The holy grail of automakers is the so-called world car — a vehicle with universal appeal that can be built anywhere with the same component set.
While there's no doubt that an electric 2-seat sports car like the Tesla roadster has that kind of appeal, this Silicon Valley startup has set more modest goals of establishing a solid sales base in America, although the vehicle itself is the product of a far-flung network of suppliers the world over.
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